Resource Library

Understanding how Finance, Banking and Investing Works


We are almost at the halfway point in the ​10th annual Financial Literacy Month here in Canada. A quick search on Twitter for the term Financial Literacy Month will net you a bevy of resources, comments and links aimed at individuals and the advisory community.  Resources on finance, banking and investing are provided by companies like Content Innovo, government bodies and of course, financial institutions.


At Content Innovo the end goal in participating in financial literacy month is to see a Canadian population that is financially healthier because they understand how finance, banking and investing work. We believe we live in an age where upward mobility and financial health are achievable through the resources that are readily available.

Next year we’ll be looking for partners to help us take our efforts global. Stay tuned.


Perhaps you would prefer a financial advisor to run this assessment for you but for a financially literate person, this should be no problem. When assessing your financial health you should look at 6 things: Net Worth, Savings Rate, Debt-to-Income Ratio, Credit Score, Retirement Fund, and Income.

If you’re not familiar with some of these terms check out this article: ​MEASURE YOUR FINANCIAL HEALTH. The article is aimed at a US audience but the same rules apply.

If you’re interested in digging a little deeper into your financial health, Sunlife provides a more in-depth calculator to help you plot your future.

The bottom line is, the tools to assess your financial health are readily available – but – would you not feel more comfortable negotiating a loan or choosing an RESP if you understood the in’s and outs of those products and the options available?

Being financially literate is as important as a gym membership, a career you can be proud of and a healthy family.

Feel free to use the resources mentioned in this blog to assess your own financial health and share with us any areas that you feel need improving. We’d be happy to connect you with the right resources to improve your financial literacy and ultimately your financial health.

Please follow us on social media this month as we highlight financial literacy resources for all Canadians.

Content Strategy: Harnessing the Benefits for Financial Services

In today’s uncertain world, the value of providing clients with insightful commentary and market intelligence cannot be overestimated. As such, more financial services firms than ever are seeking to harness the benefits of content marketing – using content to help with everything from building brand awareness and increasing web traffic to improving lead generation and customer retention.

There’s much to be gained by positioning your firm as a thought leader – but doing so is not always straightforward. Financial services firms must overcome the challenges experienced by all companies undertaking content marketing, while also facing certain sector-specific hurdles.

In particular, they have to tackle the following issues:

  1. Creating compelling content. As in other sectors, engaging experienced content experts, achieving a consistent tone of voice and overcoming budget constraints are crucial when it comes to developing content.
  2. Navigating different channels and formats. In addition to traditional formats such as articles, thought leadership, white papers and research reports, firms are also using videos, blogs, infographics, social media content and webinars to distribute their content. Making strategic decisions about which formats to focus on – and repurposing the same content for different channels – is essential when it comes to making content stand out in an increasingly crowded space.
  3. Overcoming compliance hurdles. Financial services firms also have their own sector-specific challenges to overcome – not least of all the difficulties associated with regulatory compliance. It can be tempting to be overly cautious in such a regulated climate, but a clear understanding of the relevant constraints can enable firms to produce insightful material with confidence.
  4. Measuring value. Firms may struggle to measure the value and effectiveness of the content they produce. Many metrics are available, including conversion rates, website traffic, customer feedback and sales – but firms often lack confidence when it comes to tracking ROI.

Financial services firms may face challenges where content is concerned – but by adopting a clear content strategy, firms can overcome the challenges and create compelling and effective content. We will explore these topics in more detail in future articles.

Introducing Distilled Webinars: 10 Minutes, 10 Takeaways

Around 56% of the people who registered for your #webinar won’t attend. With Distilled Webinars you can engage key clients and prospects who missed out or don’t have the time to watch a full hour webinar, helping help move prospects further down the sales funnel.

We take your hour-long webinar and create a 10-minute video incorporating the 10 key takeaways that are on-message — and on-brand.

Contact us for more information.

4 Reasons Why Competitive Strategy Is Critical to Success

Time spent on competitive strategy is a key indicator of success for mid-sized companies, according a recent survey by SunTrust Bank.

“Virtually all businesses (98%) participating in a recent survey are guided by a competitive strategy,” according to SunTrust. The amount of time spent on competitive strategy increases with business size, but overall, the survey found that less than half of respondents reports spending a significant amount of time on competitive strategy.

Other findings from the survey:

–“Several industries stood out as doing a significant amount of competitive strategy work, including technology hardware and software, retailing and automotive.”

–“Quality is a core priority for approximately two-thirds of businesses; innovation and focus/targeting a niche are other common components of businesses’s competitive strategies.”

–“Companies earning $25 million or more each year in revenue are most often focused on superior products and services (55%).”

–“Businesses have fulfilled their competitive strategy by developing deep customer relationships and creating superior products and services.”

According to the survey, “midsize businesses doing a significant amount of competitive strategy work feel stronger in the market and are better connected to their financial partners,” and a whopping 98% believe they have a strategic advantage over the competition as a result.