Content Strategy

The ultimate goal of any good content is that it feel to your audience like it was created just for them. Of course, that is easier said than done, which is why Content Innovo offers comprehensive Content Strategy services to help ensure your company is best using its resources to create content tailored to your unique audience.

Content Innovo’s Strategy Team is here to help you to:

  • Understand your audience and how they engage with content.
  • Map and categorize your existent content. We build a picture of your audience and their content engagement lifecycle, and map your existing content onto that picture. We delineate your audience’s journey — what content is reaching which elements of your audience at which points in their content lifecycle.
  • Plan and generate missing content. If your existing content is not helping you to reach certain targets, Content Innovo’s researchers suggest ways to fill in the gaps — and our writers and editors are on hand to help you fill those gaps with a wide range of content creation services for earned, owned, and paid media channels. See More

We offer the following services:

  1. Content Mapping
  2. Target Audience/Influencer Mapping
    • Audience Personae Building
    • Influencer Personae Building
  3. Brand Definition/Story Development
  4. Content Planning and Curation
    • Business Case Development
    • Telling your “Brand Story”
    • Mission/Vision Statement Development
    • Content Framework Creation
    • Social Media/SEO Strategy Document Development
  5. Comparisons/Competition
    • SWOT Analysis
  6. Measurement and Metrics
    • Marketing Automation