Top 5 Challenges in B2B Sales and How Content Marketing Will Help You Overcome Them
Let’s walk through five of the top challenges in B2B sales and how you can overcome them with a strong content marketing program
Engaging Content for an Exceptional Audience
Content marketing is critical for B2B companies and the firms that serve them. But few marketing teams have the resources to house a fully-fledged content studio within their ranks. Free your time, and your imagination, with a fully vetted, 80+-strong network of writers, editors, designers, videographers, podcast producers and more at your disposal.
Content Innovo is a boutique studio providing expert content creation, curation and strategy services
to B2B companies, financial services, tech and the public sector — and the consultancies, agencies
and media outlets that serve them. Bolstered by the best talent in the industry, and with a footprint
spanning the globe and specialists covering a vast array of industries and subjects, we can quickly
scale as your content marketing strategy requires to devote personalized end-to-end attention
to your branded content.
Our value proposition
Insightful and provocative thought leadership
We believe every project is unique, so we take the utmost
care to match your business objectives with content that
is tailored to your brand voice and audience, and is
optimized for each channel and platform.
Deep bench of B2B storytellers and designers
Our work is rooted in the idea that better relationships
foster better business. Our network of 80+ content creators
worldwide has the specialized skill sets to create
thought-provoking and engaging content across
all geographies, platforms and channels.
End-to-end project management
We are a niche provider of content creation and strategy
services focused on the B2B space, financial services, tech and the public sector — and the consultancies and agencies that partner with them. We understand the drivers of this landscape and what it requires to be a successful marketer within this space. Our goal is to work with your team to exceed your business objectives and connect with your audience.
3/4
of marketers say content marketing increases engagement and lead generation
Ci insights
Read More
How to Match Your Content to the B2B Buyer’s Journey
No matter how complicated your funnel is, you should be strategically mapping your content strategy to it.
Why Content Marketing in Financial Services is the Key to Growth
Content marketing in financial services is more than king.
