B2B Sales & Marketing Webinar
Top 5 Challenges in B2B Sales & How Content Marketing Will Help You Overcome Them
Marketing and sales teams can’t afford to be on different pages in today’s B2B digital world. Misalignment and ineffective collaboration lead to missed opportunities, lost deals, and reduced profitability. Whether marketing and sales teams are fully aligned or just finding their footing, they can agree on one thing. Impactful content drives prospects through the buying funnel quickly and effectively. The challenge is always getting the right content, to the right prospect, at the right time.
Sales leaders and marketing experts should not miss our new webinar series. Join us as we dive into the top 5 challenges B2B organizations face and how content marketing can help you overcome them in 2024.
Webinar Series Details
The sales team knows the customer best – they understand the needs, challenges, and motivations and have a finger on the market pulse. When armed with this information, the marketing team can deliver targeted content that weeds out unqualified leads and drives warm leads through the sales funnel.
A weak feedback loop between the sales and marketing teams leaves money on the table. Strengthening this loop ensures that your content strategy is designed to tackle your customers’ urgent challenges effectively, with a focus on buyer motivations rooted in sales data.
In this webinar, we tackle how to optimize the feedback loop between marketing and sales to drive an effective content strategy that generates quality leads consistently.
B2B Sales Challenges Tackled:
1. Improving the feedback loop between marketing and sales to deliver impactful content and cultivate quality leads.
Sales cycles are often stop and go, and sales teams can struggle to keep the conversation going. This is due to the complexity of B2B buying decisions, involving multiple organization levels, often taking months from start to close.
While marketing is responsible for lead generation, the sales team is often left to carry the torch through a long sales cycle. But what if marketing creates a content strategy that nurtures the entire sales cycle, supporting the specific needs of each stakeholder at each buying stage?
This second webinar in our series will help you learn how collaborative journey mapping can support an “always on” sales strategy, that empowers buyers to make quicker decisions and accelerate the sales cycle.
B2B Sales Challenges Tackled:
- 2. Creating content that fuels buyer urgency, removes friction, and accelerates leads through a long sales cycle.
- 3. Addressing all stakeholders needs throughout the buying process by mapping the buyer journey.
Purchasing decisions hinge on emotions. Companies that vividly communicate how prospects can overcome challenges are creating a pathway that turns potential clients into loyal customers. In today’s “always on” marketplace, companies must break through market noise, and telling a compelling story is crucial.
The best storytellers understand how their audience consumes information and in which channels. A robust storytelling strategy isn’t just a marketing tool, it’s a powerhouse for sales enablement, showcasing the value of your product or service over time.
B2B Sales Challenges Tackled:
- 4. Creating content that sets you apart from competitors in a crowded market
- 5. Enabling ongoing brand building and improving sales team social selling with intentional content strategy
Who Should Attend
Sales leaders and marketers in B2B organizations looking to drive more qualified leads and shorten the sales cycle.
What You Will Gain
Sales leaders will gain a better understanding of marketing tools and frameworks to help them collaborate with marketing teams more successfully – get marketing working to directly support your sales outcomes
Marketers will gain a better understanding of the needs of the sales team and be able to create a content marketing strategy that improves profitability – better results with better insights.
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About The Speakers
Denise Bedell
CEO & Founder, Content Innovo
Denise is an EPPY-nominated journalist and editor, who has been telling the stories of global companies and public institutions for 20+ years. She is a regular speaker at industry events and a global consultant on content marketing strategy and intentional content development. She was previously the executive editor of Global Finance magazine and is the author of Successful Exit Strategies For The Insurance Industry—a seminal guide for insurers and reinsurers.
Karen Kelly
Founder, K2 Performance Consulting
Karen Kelly is a seasoned sales professional with a passion for empowering individuals and organizations to achieve sales excellence. With over 20 years of experience in the industry, Karen has honed her skills as a dynamic sales trainer, coach, speaker and podcast host. Her industry expertise and practical approach help sales professionals unlock their full potential to achieve their sales goals.
