Who we serve
Content Innovo is entrenched in the B2B space. Our global footprint and extensive experience working with B2B
companies, financial services, tech and the public sector — and the consultancies and agencies that partner with them — give us intimate knowledge of B2B markets. We elevate your content marketing game, providing a comprehensive suite of resources, from content creation and strategy to the related services that foster great content programs, such as project management, research and analytics and SEO optimization.
What's your next project?
Financial services firms that invest wisely in content marketing increase engagement, brand loyalty and sales. However, the nature and ownership of the customer journey are rapidly evolving, and banks and their fintech partners must continuously demonstrate their relevance and agility to maintain and grow those KPIs. In this ever-changing context, Content Innovo can help you optimize your storytelling for specific and emerging audiences.
Our areas of focus include:
B2B tech and fintech are driven by companies looking to perfect the user experience at a time where establishing brand loyalty from both B2B
and consumer clients is harder than ever. In this competitive sphere, market share is led by whoever can innovate the fastest and forge the strongest connections with their audience throughout the customer journey.
We provide thought leadership and strategy for organizations that must earn the trust and participation of their constituencies. CI helps public sector entities of all sizes to position themselves as thought leaders with proactive, positive content creation, content marketing and strategy, along with comprehensive project management services.
B2B companies recognize the need for good content marketing, but often struggle to deliver effectively, and they are looking to their marketing and media partners for help. Given the escalating need for content creation to maintain and grow market share, agencies offer the perfect channels to deliver and coordinate those services.
At CI, we’re well positioned to bolster or complement your offerings — with agile thought leadership development and strategy, skilled planning,
white-labelled content services, market research reports and more — to generate new revenue and solidify your relationship with existing clients.