Privacy Policy


​Visitors to our Web Site and Users in general should note that:

  1. The use of our Web Site is solely at their own risk on an “as is”, “as available” basis. Information on our Web Site is provided for general purposes only and is not intended to render accounting, tax, consultative, investment, legal or other professional advice or services, in any form. Laws, regulations and circumstances change constantly. Our Web Site is not intended to constitute the basis for any decision or course of action of any User’s specific circumstances and Users are cautioned to consult with their professional advisors before making any decision or taking any course of action.Content Innovo Inc. makes no warranty or representation as to the accuracy, quality or completeness of any information on our Web Site. Content Innovo Inc. expressly disclaims all warranties and conditions including merchantability and fitness for a particular purpose, and also disclaims any liability for loss or damages which result directly or indirectly from the use in any form of any of the information on our Web Site including any personal information provided by Visitors and Users in general. Where such warranties or conditions are legally incapable of exclusion then Content Innovo Inc.’s liability shall be limited to the sum of $100.00 in the aggregate regardless of the number of occurrences. Users assume all risks concerning the suitability to their needs and the accuracy of information on our Web Site and any publications therein.
  2. The use of this Web Site or any e-mail communication to any one at Content Innovo Inc. or to Content Innovo Inc. itself does not give rise to a client relationship notwithstanding receipt of such communication. A client relationship shall only arise upon our mutual agreement in writing.
  3. Internet communications may not be confidential and Content Innovo Inc. does not guarantee the confidentiality of any e-mail or internet transmissions. Users are cautioned not to send any information via e-mail or the internet where confidentiality or privacy is an issue. Content Innovo Inc. assumes no liability whatsoever for any confidential information sent to us over the internet. Content Innovo Inc. reserves the right to make changes at any time to the Web Site which may include information, services and technical specifications without notice.
  4. Content Innovo Inc. expressly disclaims any liability regarding links to other web sites or any information, products, or services that they contain.
  5. Any legal questions or disputes arising from the use of our Web Site shall be governed by the laws of the Province of Ontario, and the laws of Canada applicable therein, and the courts of the Province of Ontario shall have primary jurisdiction.
  6. For the purposes of this Disclaimer, Content Innovo Inc. shall include its related or affiliated partnerships, its partners, principals, employees, agents and authorized representatives and includes affiliated corporations and their respective officers, directors, shareholders, employees, agents and authorized representatives.




Privacy Statement

This Privacy Statement applies to Content Innovo Inc.


CONTENT INNOVO collects personal information from different sources depending on the services that we are providing or whether we are collecting this personal information for our internal business operations. For example, we may collect personal information directly from you when you retain us or your employer when your employer retains us. In addition, we may collect personal information through third party analytics and advertising firms who assist us in our marketing. These firms may provide us with data about your online activities on other sites where we show our advertising and marketing material.

We collect the following types of personal information:

  • Contact information, such as your name, title, role, employer, telephone, email address, and mailing address.
  • Visitor information when you attend at our offices or events, such as your name, company, and person you visited at our offices and events
  • Mandate information, such as information about the services you have requested or the matters that you are involved in
  • Services information, such as information that you provide or that we generate as part of our services. This information may include: tax, estate planning, and business planning; employee information; customer and vendor information.
  • Public profiles, such as information that you have made public such as on LinkedIn or your company’s website
  • Communications, such as the content of your emails, voicemails, and other communications with us
  • Communication preferences and interests, such as when you subscribe to receive our newsletters, updates, or other materials
  • Feedback, such as when you fill out client surveys or feedback forms at our events
  • Recruitment information, such as CVs, references, and other information you may provide if you apply for employment or an internship, or that we collect as part of our recruitment activities
  • Portal registration information, such as email address, password and activities using our client portal
  • Device and browser information when you use our website, , or mobile apps, such as your IP address, browser type and version, time zone setting, operating system, device type, hardware model, MAC address, and network information
  • Browsing information when you use our website, or mobile app, such as URL clickstream data about your visit to, through and from our website, page response times, downloads, length of visits and interaction information
  • Marketing interaction information, such as whether you opened one of our electronic newsletters or clicked on an advertisement or otherwise interacted with our marketing materials


We use personal information to provide services to our clients, to fulfill legal requirements and to operate, market and improve our business. Examples of why we use personal information are:

  • Client services, such as conducting site audits, developing content, providing consulting and other advisory services to our clients and members of the CONTENT INNOVO network
  • Vendor management, such as managing the services that third parties deliver to us or to clients on our behalf
  • Legal and regulatory compliance, such as conducting screening for conflicts, and to maintain books and records that are required by law or that assist us in meeting our legal and regulatory obligations
  • Relationship management, such as establishing, maintaining, and administering our relationship with you or your employer
  • Business development, such as client pitches and offering you services that you may be interested in
  • Recruitment, such as processing your application for employment or an internship or when we proactively recruit new partners or employees
  • Communications, such as responding to your inquiries, sending you newsletters, updates, or other material, and managing your preferences
  • Events management, such as reserving your place at our events, noting dietary restrictions or choices, and other event related purposes
  • Feedback, such as client surveys, event feedback, and addressing concerns that you might have
  • Security, such as protecting our website and digital accounts from misuse
  • Website management, such as monitoring what visitors to our website, microsites and mobile apps find interesting and whether there are problems with features and functionality
  • Improvement of our business, understanding what our clients and prospective clients find interesting, improving our website, improving how we use vendors to provide services to us or to our clients


We may share personal information in order to perform services for our client, to fulfill legal requirements or to operate, market and improve our business. The following are examples of who we may share personal information with:

  • Service providers, who provide outsourced business services to us, who assist us in marketing and advertising or events, or who assist us in providing or managing our information technology and communications systems
  • Clients, as part of work product, such as when we are retained to conduct an audit or investigation or prepare a report or advice, and your personal information is relevant to that work product
  • Analytics providers and advertising networks, who support our analysis of the performance of our website, microsites and mobile apps and your interests, or who assist us in placing advertising on other sites,
  • Emergency responders, emergency contacts, or public health authorities, when necessary to respond to an emergency, or address an urgent occupational health and safety issue or outbreak of communicable diseases
  • Law enforcement bodies and regulators, when required under applicable laws, such as anti-money laundering reports, or where we are reporting a contravention of laws
  • Other third parties, in the course of a commercial transaction involving the acquisition of or transfer of any part of our business

Consent and other legal bases

There may be several reasons why we might collect, use, share or otherwise handle your personal information. These include:

  • With your explicit or implicit consent, such as when you provide the personal information as part of a request for services or a product, when you provide the personal information for a specific purpose or we ask you to consent to our use of your personal information for a purpose or for the purposes set out in this Privacy Statement
  • With the consent of someone with authority to provide the information to us, such as your employer or a third party who you provided the information and who has the legal right to share it with us
  • Where is necessary to fulfill our legal obligations, such as where we need to conduct client screening, anti-money laundering checks, or for other legal and compliance purposes where the law permits us to handle personal information with your consent
  • For the purposes of responding to legal claims against us
  • To conduct investigations where the law permits us to handle personal information without your consent

We may use your business contact information to contact you in your business, role, function, or occupation without your consent. If we send you commercial electronic messages, we will comply with Canada’s Anti-Spam Legislation, subject to any exceptions permitting us to send unsolicited commercial electronic messages. You may unsubscribe from our communications at any time.


We use physical, technical, and organizational security measures that are consistent with standards in the media and marketing industry. These security measures are designed to protect the confidentiality and integrity of personal information in our custody. We use contractual or other means to require our service providers to protect the confidentiality and integrity of personal information we entrust to them. Unfortunately, no system of security measures can guarantee the security and privacy of personal information. If you are sharing highly sensitive information electronically with CONTENT INNOVO, please speak with us about methods of secure file transfers.

Location and retention

Personal information is stored primarily in Canada. However, we may also use service providers in the United States and around the world, except where we are restricted by legal or contractual requirements. The laws of other jurisdictions may not be as protective as those in Canada and personal information held outside of Canada may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of these other countries in accordance with their laws.

We retain information for as long as it is necessary to fulfill the purposes for which we collected it. We also retain personal information to meet obligations under applicable laws and regulatory requirements and to maintain records for possible litigation or investigations. Our retention period will vary depending on the nature of the information that is held. For example, we may retain information about you for as long as you are a client. We may retain matter specific information for as long as the applicable limitation period for claims, which may be 15 years or in some jurisdictions longer. In addition, copies of personal data stored in our electronic backups may be retained until they are destroyed in accordance with the ordinary lifecycle of our backups.

Children and minors

We do not knowingly collect personal information from children or other persons who are under 14 years of age except as part of a client engagement (e.g. writing content about financial literacy). Our website and marketing materials are only for use by individuals who have reached the age of majority in their province or country of residence.


Please see our Cookies Notice for information on how we use website cookies on our website .

Your rights

Canadian privacy laws provide you with certain rights. Please see “How to contact us” for the contact information of our Privacy Office in order to exercise these rights.

  • Access rights – you have the right to ask us if we have collected information about you and to obtain access to that information. If you wish to exercise this right, please send a written request to our Privacy Officer. We will ask you for information to confirm your identity and may ask you to assist us in describing your relationship with us so that we can locate the relevant personal information. Please note that we may withhold disclosure of personal information in certain cases under applicable laws.
  • Correction – you have the right to ask us to correct any incomplete or inaccurate personal information we hold about you. If we disagree with your correction request, we will insert a note in our files explaining the basis of our refusal to correct the information. We recommend that you raise any issue with incorrect, incomplete, or inaccurate personal information with the CONTENT INNOVO personnel who are assisting you. However, you may also make a request to the Privacy Officer.
  • Withdraw of consent – you have the right to ask us to cease collecting, using, or sharing our personal information in some cases. We will do so if we have no further purpose for handling your personal information. You can unsubscribe from any of our electronic marketing communications using the unsubscribe links provided. You may communicate other requests to withdraw consent from the CONTENT INNOVO personnel who are assisting you or you may make a request to the Privacy Officer.
  • Complaints – you have the right to make a complaint to our Privacy Officer about our compliance with this Privacy Statement or applicable privacy laws. We encourage you to raise your concern with the CONTENT INNOVO personnel who are assisting you. However, if you make your complaint to the Privacy Office, we will investigate the matter and report to you about the investigation findings.


We may change this Privacy Statement from time to time. Please refer to the date at the top of this Privacy Statement for the last date. If there is an important change to our privacy practices, we will highlight the changes in this section.

How to contact us

To exercise your rights or to make a complaint, please contact:

Privacy Officer, Content Innovo Inc.
35 Fassett Ave
Hamilton, Ontario
L9C 4E6