Success Story
Content Writing Services Deliver Results for Professional Services Firm’s Thought Leadership Needs
CI’s professional content writers and strategists developed B2B content marketing assets that enabled the firm to grow its influence in niche sectors.
THE BACKGROUND
Global Professional Services Firm Brings Value to Enterprise Leaders
This purpose-built professional services firm provides specialized assistance to enterprise clients across multiple industries and sectors. The firm collaborates with executives to address their most significant challenges and helps their organizations thrive in today’s fast-changing business environment.
This global firm serves and needs to attract clients from dozens of industries, including the competitive financial services, healthcare and energy sectors. Effective thought leadership content that speaks to these niche audiences is critical to their ongoing success and growth.
| Details | |
|---|---|
Client | Professional Services Firm |
Founded | 2018 |
Sector | Professional Services |
Product | Industry-Specific Business Solutions |
Services | B2B Content Marketing Strategy, Editorial Calendar Creation, Niche Thought Leadership Content Across All Channels |
THE CHALLENGE
Differentiated Thought Leadership Content Writing Services at Scale
To raise awareness, build credibility and establish a long-term relationship with key C-suite executive decision-makers, the firm knew it needed persuasive thought leadership content. Though the company had no shortage of innovative subject matter experts, its client-first, high-growth posture meant these internal thought leaders had limited time to spend on content development.
Addressing this challenge would require specialized content creators who could turn the firm’s thought leadership ideas into timely, detailed and compelling marketing assets. Without internal resources on hand, the firm’s marketing team faced a challenge of their own: It would be costly and time-consuming to source, staff and manage writers and strategists with expertise in their niche subject matter areas and sophisticated audiences.
"Content Innovo strategists and content writers delivered a B2B content marketing program that reflected our firm’s differentiated expertise, engaged our niche audience, and boosted our brand awareness in a competitive market dominated by legacy players."
Professional Services Firm Marketing Team
THE SOLUTION
Content Writers & Strategists Ready with Niche Sector Expertise
Content Innovo not only had the professional content writers to fill the firm’s resource gap, but also provided the content strategy required to launch a successful thought leadership program from scratch. Over 12 weeks, our strategists worked with the firm to understand and refine core audience profiles, engagement goals and channel requirements.
This complex process included engaging multiple stakeholders, including many of the firm’s time-limited subject matter experts. Our strategic outreach approach minimized the professionals’ time investment while gathering and fully understanding their content needs, topical priorities, marketing goals, and key project deadlines.
As strategy efforts were underway, Content Innovo tapped into our existing network of highly skilled B2B content writers to vet candidates for the specific expertise the firm required. After assessing their subject matter experience, we onboarded top writers to the firm’s brand identity, tone, voice and style requirements, readying them to produce well-crafted, brand-aligned content from day one. Throughout the engagement, we handled all ongoing writer management and editorial workflows.
In the end, Content Innovo developed:
- Audience-targeted content marketing and channel strategy
- A 12-month editorial content calendar
- 46 thought leadership pieces
- Consistent content and messaging across all channels: Internal comms, web, social, digital ads, email, events, media
THE RESULTS
CI’s Thought Leadership Strategy & Content Drive Big Results
Content Innovo strategists and content writers delivered a B2B content marketing program that reflected the firm’s differentiated expertise, engaged its niche audience, and boosted its brand awareness in a competitive market dominated by legacy players. The 12-month editorial calendar and its resulting 46 thought leadership articles produced:
- 50% higher average time on page than the industry standard
- Increased organic search traffic
- Significant social engagement on tagged posts
- Boosted media coverage, including mentions +38% year-over-year with 2,370, and sentiment +29% year-over-year with 85% positive, 14% neutral, 1% negative
About Content Innovo Solutions & Services
Content Innovo’s B2B content writing services help clients engage their distinct audiences and drive their businesses forward. We select our specialized B2B content writers and strategists for their deep expertise within niche sectors. We retain quick access to 80+ specialists in varying niche sectors to accelerate your success.
Another CI differentiator is our ability to develop sophisticated, industry-specific thought-leadership strategy. We can take your B2B content marketing from its earliest stages of strategy through months of content planning and execution, ongoing website design, professional proofreading and editing services. And anything in between.
