Content Development

Blog: Improving Financial Literacy From the Ground Up

by Hawley Flett on November 16, 2019

As many as 90% of business failures around the world are due to poor financial management. Not marketing or labour problems, but simple, old-fashioned bad management. So how do we resolve this problem? We go back to basics and concentrate on financial literacy from an early age.


Too many individuals, young and old, simply do not have a basic understanding of things like budgets, inflation and interest rates. Although it’s unrealistic to expect everyone to possess sophisticated financial knowledge, some financial know-how is essential for making important life decisions related to money.


Building personal financial capabilities early in life can give people the foundation for financial well being in the future. Schools are an important channel to improve financial literacy. Studies in the U.S. have shown that financial education, when done properly, leads to an improvement in financial behaviour.


But there is still a long way to go. According to a survey of 13 million U.S. high school students, only one in six received mandatory financial education. And only 17 states require personal financial content to be included in educational curricula.  


Of course, people want to make good financial decisions that set them up for success, but many have never had the opportunity to learn how. For instance, a significant number of American adults can’t pass a basic financial literacy test with three questions on stocks, interest rates and inflation.

Here’s a sample question:


Suppose you had $100 in a savings account and the interest rate was 2% per year. After five years, how much do you think you would have in the account if you left the money to grow?


  • More than $102

  • Exactly $102

  • Less than $102


Although 43% earned scores of three, meaning they correctly answered all the questions, and another 36% received scores of two, 21% got only one or zero questions right. Across all households, the average score was 2.2. Considering that the questions are relatively simple, those scores demonstrate why financial literacy needs to be prioritized by governing bodies, individuals and organizations throughout the world. (The correct answer in the sample question, by the way, is more than $102.)


In Canada, the Ontario Working Group on Financial Literacy concluded that students need to be financially literate to make more-informed choices in a complex and fast-changing financial world. Financial literacy education provides a critical set of lifelong skills, the report added. To that end, the group recommended that teachers be given professional training and resources to increase their knowledge of financial literacy topics that can be passed on to students. In addition, the report suggests that parents and families be invited to participate in the development of their children’s financial literacy education.


Financial literacy can be a hard sell for educators, who may not see the importance of adding it to the curriculum. But it is an important skill to help set young people up for success throughout their lives.

4 Strategies for Asset Managers to Drive Sales and Build Stronger Relationships

4 Strategies for Asset Managers to Drive Sales and Build Strong Relationships

by contadino on April 29, 2017

For asset management firms, developing strong relationships with clients is essential. Clients need to know that their firm understands their priorities, concerns and goals -– and they need to trust the quality of their firm’s research and analysis.

Insightful content which resonates with readers enables firms to showcase their expertise and build trust with existing clients. Content can also play an important role in attracting new clients, engaging intermediaries, developing brand and driving sales.

However, achieving this is not without its difficulties. Research published by PR firm BackBay Communications and the Mutual Fund Education Alliance found that 64% of the asset managers surveyed struggle to develop a content marketing strategy.

In order to use content effectively, asset and wealth managers should:

  • Define your audience. Whether your intended readers are investors or advisers, it’s important to know who your content is aimed at and understand their investment objectives. Content which speaks to one group of people may hold little interest for another.
  • Define your goals. What is the objective for a particular piece of content? From brand building to funnelling readers to read a more in-depth report, know what you want to achieve with every piece of content you produce.
  • Explore different formats and channels. Firms are using everything from thought leadership and white papers to videos across channels as diverse as traditional print to the most cutting-edge social media platforms to get their message across – and some are doing so with considerable success. Consider how different formats and channels can be used to engage readers in a planned and consistent way.
  • Measure success. The desired outcomes should be defined and measured so that firms can gain a clearer understanding of the effectiveness of different approaches.

A well-thought-through content strategy can be a powerful tool in an increasingly competitive landscape. Investors are expecting ever more sophisticated services, while asset managers are facing growing competition from alternative investment models. By producing content which provides information, analysis and guidance in a targeted way, firms can give themselves a clear advantage.