End-to-End Content Marketing Services
From start to finish, our 80+ content marketing strategists, creators and storytellers will help you reach, engage and convert your audience.
What we do
What makes good content? We believe the best content is unique, relevant and insightful, builds trust
and is designed to engage a specific audience. We’re passionate about translating your singular view into
impactful, entertaining storytelling and design, and we work with you to craft robust content marketing
strategy and deploy potent thought leadership that will inspire the people who matter most to you.
0 %
of content marketers say they can’t produce content consistently
(Source: optinmonster.com)
Content Creation
Develop, Polish and Deploy Your Brand Voice
87% of B2B marketers say they’ve used content over the last year to successfully increase brand awareness. We collaborate with you to
create relevant, appealing and on-brand content across a range of media, channels and platforms. Our global team leverages exceptional thought
leadership and storytelling skills to produce dynamic content that’s consistent with your style, appealing to your audience and aligned with
your business goals.
01 Traditional Storytelling
02 Digital Storytelling
03 Events, Marketing & PR
01 Traditional Storytelling
Blogs, articles & thought leadership
Good content must provide useful information while
building relationships and trust. That’s where our deep
bench of storytellers comes in. Our experienced team
of writers have extensive knowledge of diverse sectors
and geographies, allowing us to take a well-informed
and creative approach to business writing, leveraging
fresh branded content to engage and empower
your target audience.
Editing services
Whether you’re looking for copy, line, critical and/or developmental editing, we’ve got you covered. With our 360-degree expertise, CI’s deep-dive editing helps your branded content shine.
White papers, research & analysis
We tie primary market research — CAWI- and
CATI-based surveys and sentiment analysis — and
secondary, data-science-led research, to powerful report
writing and content creation, to help you build influential
content campaigns and dynamic content for marketing.
02 Digital Storytelling
Multimedia
Shape perceptions and drive business outcomes with
leading-edge interactive stories and content.
CI’s toolbox includes video and audio production,
animated and interactive infographics and articles,
media-tech projects with computer-assisted
surveys, chatbots and more.
Social media
CI’s interactive, animated and other tailored content
for social media channels merges our SEO services
and analytics with groundbreaking ideas and
design to ignite conversations.
Website content & email marketing
Website content and email marketing are often the first point of contact with prospects. Engaging content is critical to taking that first step with prospects and helping to move them further down the sales funnel. Our digital brand positioning and website copywriting will enhance your content strategy and exceed your business objectives. Think great stories, grounded in best-practice digital content design.
03 Events, Marketing & PR
Events
Meaningful relationships make for enduring customers.
CI’s specialists can foster those genuine connections
via event moderation, video and audio production and
event content campaigns (agendas, drip campaigns,
on-site and post-event content creation).
Distilled content
We take videos, webinars and other content and break
them down into easily digestible pieces to increase
the value and life of events and longer-form written
and video content. Our distilled content service will
position the irresistible heart of your value proposition
front and center for your market.
PR & marketing
Transforming your brand? We can help. Whatever your chosen medium and ideal audience, our experienced team
offers stellar PR and branded content creation, along with content strategy, enabling you to reach the right audience
with the right voice, wherever and whenever they may choose to engage.
What’s your next project?
Curation & Strategy
Define Your Vision and Empower Action
Successful companies are nearly 40% more likely to have a documented content marketing strategy and 30% more likely than others to have an editorial calendar in place. Truly disruptive businesses require a meticulous approach to materials and processes. We can help you to develop and codify your approach to content marketing, with best practice tools and strategies to strengthen your market position, engage your audience
and reach your business goals.
01 Road Map
02 Content Strategy Fundamentals
03 Program Planning and Roll Out
01 Road Map
Content audit & gap analysis
What content can we help you make better use of?
What are you lacking? We get granular in our content
audits, defining current content organization, ensuring
content is aligned to specific audiences, and defining
content strengths and weaknesses. A content audit
gives you a basis to invest in improving your existing
inventory and nimbly close gaps.
Competitive analysis
We evaluate your key direct and non-direct competitors,
their content market positioning and audiences and
the types of content they’re producing by channel, style
and voice. This is a key stop on your road map
to content marketing success.
Market positioning
We utilize social listening — monitoring social media
channels for mentions of your brand, competitors,
product and more — competitive analysis and
stakeholder interviews to generate a clear picture
of your current content market position.
02 Content Strategy Fundamentals
Audience personae & brand voice
The best content is audience specific. We define your
audiences and build audience personae tied to content
marketing: interpreting how, where and why those
audiences digest content, and ensuring your content
brand voice and style are aligned with your audience
to maximize the impact of your content at each
phase of the audience journey.
Content framework & spheres of influence
We build a content framework for you, outlining how
content should be structured for your audiences and
the main topics, or spheres of influence, on which you
have the authority to speak.
Content strategy & style guide
We codify your content strategy and editorial style
in a guide that can be used across your organization to
ensure consistency among all content marketers, lines
of business and internal and external content creators.
03 Program Planning and Roll Out
Campaign & editorial/channel planning
We create a channel plan and editorial calendars
to ensure you are deploying the right content for
the right channels — to engage your audience
throughout the customer journey.
Content curation & creation
We help you deliver on your channel plan and editorial calendar, working with your stakeholders and conducting independent research for story ideation and generation, and providing ongoing support throughout the process. In sync with your planning objectives, we create and deliver rich narratives for content marketing campaigns, lead gen and sales initiatives.
Measurement, analytics & ROI
SEO is baked into our process. We’re data-fluent and
able to hone in on the most effective key performance
indicators to maximize the effectiveness of lead
generation, improve conversion rate and ROI, and help
move your audience down the sales funnel.
Our work
Check out how we’ve helped other
companies evolve and share their stories.
Multimedia Studio
Give User Experience a Boost With Design Thinking
Multimedia content is essential: It increases conversion rate and dramatically improves audience retention. We specialize in crafting unforgettable
video, audio and graphic design that is tailored to your audience and your business goals, and we collaborate with you throughout the process
for the perfect balance of digestible yet thought-provoking content. The result? Fascinating storytelling, artfully presented and centred on business
objectives, design thinking and user experience.
01 Video & Audio Production
02 Design
01 Video & Audio Production
Video production
We delight in making B2B info more compelling by delivering your message clearly and concisely. We showcase the passion in every project, ensuring your demo videos, executive interviews, webinars, case studies, etc. speak directly to your viewer
to uplift and inspire.
Audio production & podcasts
Listener engagement is higher for podcasts than most other media. CI provides all facets of podcast production and editing for audio platforms, enabling organizations to extend their market reach and influence their audience.
Content-driven videos
We turn traditional content (written, data, infographics, audio) into videos for use on social channels and elsewhere, helping you leverage existing content
with the impact of video to amplify your message.
02 Design
Infographics & data visualization
We design high-impact visuals that convey the core
elements of complex ideas simply and meaningfully
to build interest and commitment.
Our stellar graphics + your original ideas and insights
= excellent business outcomes.
Slide decks & investor presentations
Potential stakeholders want to know who you are now
and where you’re going. We find the best way to
crystallize your story, fashioning both static and
interactive slide decks and investor presentations
for maximum impact.
Website design & ad creation
What’s special about you? Our exceptional design
offerings focus on customer journey to build your
audience, increase loyalty, upsell and all-around
ace your business goals.
Who we are
Meet our global team of specialists.
Research & Analytics
Generate Accurate, Valuable Information that Inspires
Our team can sample, analyze and mobilize quantitative and/or qualitative data tailored to your particular project and audience.
We marry our bespoke, primary and secondary market research with a full suite of content creation services to make your data work for you.
01 Research Tools
01 Research Tools
Primary research
We have strong capability in original quantitative and
qualitative inquiry, including CATI- and CAWI- based
surveys. We produce agile and comprehensive research,
from ideation and questionnaire development to final
results, ultimately providing you with a highly
actionable, user-friendly connected toolbox.
Secondary research
When your business objectives call for agile,
purpose-driven information, CI’s team has the
data-science-based resources to produce targeted,
reliable, penetrating research and white papers
based on secondary sources.
End-to-end intelligence
We provide agile design thinking and content
development support throughout your entire campaign.
From long- and short-form reports and white papers to drip campaigns, infographics to slide decks for sales and marketing dissemination, along with C-Suite and business units leads, CI’s comprehensive services integrate world-class research, writing and design.
